As construction of Minnesota?s new ballpark continues to charge forward, the Twins recently launched a fully-integrated sales and marketing effort surrounding the various proposed premium seating categories within the facility.
The team?s marketing headquarters can be found at the Twins Ballpark Project Office overlooking the construction site in downtown Minneapolis. The Ballpark Project Office houses the model unveiled last month as well as an exact full-scale mock private suite identical to those found in the new ballpark. On a daily basis several Minnesota companies visit the Ballpark Project Office in an effort to determine the premium seating product which meets the needs of their employees and clients.
First out of the box in the team?s new ballpark marketing effort is the sale of the 50-55 private suites within the facility. If early sales results are any indication, the new Twins ballpark looks to be on target for being the place to be starting in the spring of 2010.
Having launched the official sales effort less than seven weeks ago, the team currently has commitments for 32 of the proposed 50-55 private suites within the facility. While more work remains, the current sales pace has the team encouraged and on track to having the ballpark?s private suites sold out before the end of the calendar year.
With the private suite sales off to a roaring start, the team will soon shift its focus to the sale of other premium seating options including the Champion?s Club and Legend?s Club.
Located directly behind home plate, the Champion?s Club features 405 premium seats all with access to an exclusive club restaurant for entertaining before and after the ballgame, valet parking and a private ballpark entrance.
Meanwhile, the Legend?s Club ? similar in scope to the Xcel Energy Center?s Club Level features 3,000 of the best seats in the ballpark sitting on the deck immediately over the main concourse seating bowl. All Legend?s Club seats have access to the climate-controlled Club Level lounge complete with a wide array of food and beverage offerings.
The transition of standard season ticket locations will commence following the 2008 season. Stay tuned for more information the premium and standard seating options within the ballpark as the various sales and marketing efforts officially get underway. Remember, the best way to secure your spot in the new ballpark is to establish your seating priority today by becoming a Twins season ticket holder. Visit twinsbaseball.com for the latest Twins season ticket news.
Dave St. Peter